Why Visibility Was Never the Finish Line for Travis Rhyan | Farming in Maui to FreightTech Founder.
Episode Summary
In this episode of The Founders Lounge, we sit down with Travis Rhyan, a seasoned entrepreneur and tech leader who has spent over two decades architecting the digital infrastructure of the freight industry. From building proprietary TMS solutions at GlobalTranz to leading 10-4 Systems through its acquisition by Trimble, Travis has been at the forefront of the "FreightTech" revolution.
We explore his journey from founding and selling a truckload brokerage in the early 2000s to his roles as Chief Product Officer at FreightWaves and MyCarrier. Now, with his latest venture Carrier1, Travis is tackling the sustainability and longevity of asset-based carriers through leading-edge connectivity. We also dive into his unique lifestyle, balancing the high-speed world of logistics tech with his off-the-grid organic farm in Maui.
About the guest


Travis Rhyan, founder and CEO of Carrier1, is a seasoned freight technology leader with extensive experience in developing innovative solutions for the logistics and transportation industry. Known for his strategic vision and technical expertise, Travis specializes in leveraging cutting-edge technology to optimize supply chain operations, improve efficiency, and drive growth. He led the sale of 10-4 Systems to Trimble, showcasing his ability to build valuable technology companies within the freight sector. Travis also held executive positions where he led technology and innovation at Globaltranz, FreightWaves, and MyCarrier.
Throughout his career, Travis has led cross-functional teams, implemented transformative digital initiatives, and built robust freight management platforms that meet the evolving needs of modern freight carriers and shippers. He is passionate about advancing freight technology and fostering collaboration within the industry to create smarter, more connected logistics networks.
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In this episode of The Founders Lounge, we sit down with Travis Rhyan, a seasoned entrepreneur and tech leader who has spent over two decades architecting the digital infrastructure of the freight industry. From building proprietary TMS solutions at GlobalTranz to leading 10-4 Systems through its acquisition by Trimble, Travis has been at the forefront of the "FreightTech" revolution.
We explore his journey from founding and selling a truckload brokerage in the early 2000s to his roles as Chief Product Officer at FreightWaves and MyCarrier. Now, with his latest venture Carrier1, Travis is tackling the sustainability and longevity of asset-based carriers through leading-edge connectivity. We also dive into his unique lifestyle, balancing the high-speed world of logistics tech with his off-the-grid organic farm in Maui.
Full transcript.
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