Speaking Supply Chain’s Language: Mastering Industry Marketing with Adam Robinson
Episode Summary
In this episode of the podcast, we sit down with Adam Robinson, a master of niche B2B marketing who has dedicated the last 14 years to decoding how to market to shippers, global manufacturers, and logistics providers. We trace Adam’s timeline from his early days hosting live web television and running high-velocity digital sales teams, through his years architecting the marketing engines behind companies like Cerasis, Turvo, and FreightWaves, to building his own powerhouse specialized agency. Adam breaks down why "safe doesn't scale" in the logistics sector, shares his framework for hyper-lean operations, and explains how to build an "edutainment" funnel in a traditionally rigid supply chain landscape.
About the guest
Travis Rhyan, founder and CEO of Carrier1, is a seasoned freight technology leader with extensive experience in developing innovative solutions for the logistics and transportation industry. Known for his strategic vision and technical expertise, Travis specializes in leveraging cutting-edge technology to optimize supply chain operations, improve efficiency, and drive growth. He led the sale of 10-4 Systems to Trimble, showcasing his ability to build valuable technology companies within the freight sector. Travis also held executive positions where he led technology and innovation at Globaltranz, FreightWaves, and MyCarrier.
Throughout his career, Travis has led cross-functional teams, implemented transformative digital initiatives, and built robust freight management platforms that meet the evolving needs of modern freight carriers and shippers. He is passionate about advancing freight technology and fostering collaboration within the industry to create smarter, more connected logistics networks.
Prefer audio? Listen here.
Show Notes
In this episode of the podcast, we sit down with Adam Robinson, a master of niche B2B marketing who has dedicated the last 14 years to decoding how to market to shippers, global manufacturers, and logistics providers. We trace Adam’s timeline from his early days hosting live web television and running high-velocity digital sales teams, through his years architecting the marketing engines behind companies like Cerasis, Turvo, and FreightWaves, to building his own powerhouse specialized agency. Adam breaks down why "safe doesn't scale" in the logistics sector, shares his framework for hyper-lean operations, and explains how to build an "edutainment" funnel in a traditionally rigid supply chain landscape.
Full transcript.
Coming next.
Don't miss the next one.
Subscribe wherever you listen — we ship every two weeks.